Role Of E-commerce In Indian Handicrafts Growth

Indian Handicrafts Are A Wonderful Way To Add Beauty To Your Life. The Evolution Of Indian Handicrafts Goes Back To Almost 5000 Years From Now. It Represents India’s Rich Cultural Heritage Along With That Traditions. Today The Rural And Urban Indian Handicrafts Continue To Make A Hefty Contribution To The Economy Of The Country As They Did In The Past. Foreign And Domestic Trade Have Also Played An Important Role In The Evolution Of Different Craft Forms In India. The Craft Traditions Of India Have Withstood The Depredation Of Time And Several Foreign Invasions Continue To Flourish Till Date.
Going Back To The Indus Valley Civilization We Find A Rich Tradition And A High Degree Of Excellence In The Field Of Pottery, Jewellery & Weaving. In The Mauryan Age, We Saw Great Development In The Field Of Sculpture. 84,000 Stupas Are Said To Be Built In India, Including The Famous Sanchi Stupa, Which Has Beautiful Stone Carving And Relief Work Is Done On It. Medieval Period We Saw Handicraftsmen Flourished In The Field Of Pottery, Weaving, Wood Carving, Metal Working & Jewelry. The Contribution Of The Cholas And The Vijaynagar Empire In The Field Of Bronze Sculpture, Silk Weaving, Jewellery, Temple Carving Is Simply Unparalleled. The Mughal Period Was The Golden Period In The History Of Indian Art, Craft And Culture. The Mughals Brought With Them A Rich Heritage. The Mughals Introduced Methods Like Inlay Work, Glass Engraving, Carpet Weaving, Brocades & Enamelling.
The Indian Handicrafts Online That Had Made The Country Famous, Collapsed Under The Colonial Rule. This Was Mainly Due To The Competition Posed By The Machine Made Goods That Were Imported From Britain. The Ability Of Mass Production Of Goods Helped Britain To Flood The Indian Markets With Cheap Products Especially Cotton Textiles. They Compelled The Indian Craftsmen To Sell Their Goods Below Market Price And They Hired Their Services At Below The Prevailing Wages. The Global Market For Indian Handicrafts Online Is $400 Billion With India’s Share Below 2%, Representing A Tremendous Growth Opportunity.
Early 2000’S Was Said To Be The Phase Of Initial Rise Of The E-Commerce Space In India. Since Then, Many Categories Jumped Into This Market. Some Came And Went, While Some Hold A Stagnant Position And Some Of Them Are Still Seeking A Breakthrough. Then Came The Boom Of Indian Handicrafts Products. Looking At The Current Scenario, It Seems Like Indian Handicrafts Is Rising To The Next Big Thing In The Indian E-Commerce Space. Eyeing A Pie Of Growing E-Commerce Sector In The Country, Handicraft Exporters Are Joining Hands With Big Portals To Tap The Domestic Market. There Is A Huge Demand For Indian Handicrafts Online Products In India And E-Commerce Portals Are The Best Medium To Tap Those Consumers. Some Of The E-Commerce Portal’s Main Motto Is To Capture The Very Essence Of India By Connecting Local Craftsmen Directly To Global Consumers. They Believe In Catering To The Diverse Flavour Of Global Customers And Providing Them Great Online Shopping Experience Along With That Generate A Single Platform For Consumers.